The Craze for Personalisation - Second Hand Designer

In case you weren't aware everyone who's anyone is personalising these days. It's not enough to own the latest designer bag or wallet, if it doesn't have a unique cartoon style emblem emblazoned across the front. Or your initials, yes it's the craze that has wrought a whole new host of fans for the secondhand designer market, because why buy new and then personalise when you can buy secondhand and then adapt to your heart's content? 

Just to help you, we've done a little round up of our favourite organisations and individuals who are making their mark on the personalisation market.


One of our favourite high end resellers of preowned luxury goods is RESEE Paris. The site is at the Vanguard of curated vintage and designer clothing and recently introduced a new service which will repair your luxury bag for you. It's not personalisation per se, but it's the first step towards it if you have an old bag in need of some love, pre-monogramming of course.

REWIND Vintage 

Once your bag is spick and span (you can also use a great UK service called The Handbag Doctor) then look up REWIND VINTAGE. This premium site started a unique service turning bags into veritable works of art. They can do wallets, handbags, travel bags, shoes and jackets. The process takes from one to three weeks from mockup, depending on the size of the item.


The Gucci DIY Ophidia Tote

The Gucci Ophidia is one of our favourite bags and you can choose to have it made up as you so wish, with two initials and various colours at your disposal. The background is the brand's iconic monogrammed fabric. What a combination of initials to marry with your own.

Anya Hindmarch Build A Bag

Using a slouchy shoulder bag as a base, Anya Hindmarch’s Build A Bag gives you an endless array of options to play with, as well as three sizes you can marry with all kinds of charms, tassels or stickers. You can do this online or instore and it's one of the fastest ways to get a personalised bag out there. 

Anya Hindmarch Build A Bag, from £595,