About Us

LOVE ALICE.

LOVE ALICE is an online destination selling preowned fashion. We believe style doesn’t have to cost the planet — sustainability is at the heart of our story. We know the world is full of beautiful, unworn clothes crying out for a new home, and it’s our job to find them. 

Have you ever walked into a shop stacked high with stock, or spent hours scrolling through website after website only to leave feeling totally overwhelmed?

We want to turn mindless scrolling into mindful shopping, gently navigating you through our treasure trove of pre-loved fashion, and offering you styling and environmental tips to enjoy along the way.

Think of it like this: if you were throwing a party and wanted a night filled with only the best songs, you'd ask your favourite friend for their playlist. So, consider us that friend, helping to fill your wardrobe with only the very best clothes.